A renowned article submitting platform eHOW.com has announced
that Facebook will become its exclusive login and registration method. There
may be some people that do not have a Facebook account, so they will not be able
to log in to the site. They will not be able to use all existing proprietary
user profiles, along with their uploaded content, private messages in a way all
subscriptions will be deleted. Surely, EHow made their decision the right time,
when competitors like Ezinearticles and About.com had already made the change.
How Users Have
Reacted
Everyone knows that Facebook is the busiest site on the web
today. More than half the world already has a Facebook login, and if they and
their grandma do not have it yet, they will get it soon. Using a Facebook login
has made things much simpler than they already were, as Ehow is known by its
users and contributors to be one of the most convenient websites to navigate
through.
There are those who
May be Somewhat Offended
There is a way to improve quality and this is that the
authenticated identity of Facebook profiles may improve submission quality; the
switch is likely to anger the eleven year-old site’s core users.
For the purpose of finding new sites exclusive use of Facebook
Login is much better than what was being offered before. This is convenient for
those with without significant existing user content, or those with a plan to
more gracefully transfer their service.
The Power of Facebook Login to elevate eHow.com Traffic
According to some reports it is clear that eHow.com has had
a strong year. There are also some reports that show that Ehow.com is increasing
its monthly unique visitors from 25 million to nearly 40 million. A curious
choice can make a major and an abrupt change. While talking about Facebook,
eHow.com already offers Facebook as a login option and the site’s success to
date shows it does not depend on the social graph. There is a sudden change
that users have been given only six days to archive any content they wish to
keep.
eHOW.com is a wise site, as it does not appear to have chosen
any decision to announce the change on their site blog or via any home page
signage, instead of all these aspects it has an option to send email today.
Users seem not be willing to pay attention to their email,
as they are not expecting to find anything important from the site. They are
not interested to view the ‘how to’ videos they have posted, and all their
existing activity on the site has disappeared.
It is believed that most people will look to drastically
reduce their engagement or completely leave, rather than rebuild their on-site
network from the subset of people.
Ehow’s Facebook Login
Decision under the Pump
There are lessons for some other websites that they should learn
from eHow.com’s seemingly unwise decision. Users are not currently comfortable
with bringing their real identity outside of the canvas though Facebook Login
offers many advantages and they are rarely keen on having their content
deleted.
